A private placement is offered to a few, select individuals, this gives the comp

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A private placement is offered to a few, select individuals, this gives the company several benefits. First, the placement does not have to be registered with the Securities and Exchange Commission, which speeds up the process. Secondly, in many cases detailed financial information is not disclosed and a the need for a prospectus is waived, making it more cost effective. Finally, since the placements are private rather than public, the average investor is only made aware of the placement usually after it has occurred.

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