A printing company has both business customers and individual customers. Busines

Question

A printing company has both business customers and individual customers. Business customers usually require a higher volume of printed materials on a more frequent basis than individual customers do. With the discrepancy of print volume between the two groups, which type of competitive bid process would you expect the printing company to offer to its two types of customers?
a. The printing company would offer large market competitive pricing and impersonal pricing for b2n and a specific price tailoring for a B2C pricing.
b. The printing company would offer both B2B and B2C receive the same type of competitive bid process and pricing
c. The printing company would offer specifically tailored pricing for a specific business customer's needs and a more generic competitive pricing for the individual customers.

Explanation / Answer

c. The printing company would offer specifically tailored pricing for a specific business customer's needs and a more generic competitive pricing for the individual customers.

The printing company while doing business with organizations, tailored pricing can be used based on the volume of the order and also the relationship with the organization. On the other hand for individual customers the pricing needs to be generic or it would be better to be generic because that will ensure that pricing is done accordingly for individual customers and are not very much flexible.

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