35) The product life cycle: A. Describes the stages a new product idea goes thro
ID: 2667241 • Letter: 3
Question
35) The product life cycle:A. Describes the stages a new product idea goes through from beginning to end.
B. Shows that sales and profits tend to move together over time.
C. Applies more to individual brands than to categories or types of products.
D. Has five major stages.
36) Which of the following is a DEMOGRAPHIC segmenting dimension?
A. Rate of use.
B. Family life cycle.
C. Type of problem solving.
D. Brand familiarity.
37) Which of the following observations concerning the market maturity stage is NOT TRUE?
A. Many aggressive competitors have entered the race for profits.
B. Promotion costs rise and some competitors cut prices to attract business.
C. New firms cannot enter the market at this stage.
D. There is a long-run downward pressure on prices.
38) During the market introduction stage of the product life cycle:
A. Considerable money is spent on promotion while place development is left until later stages.
B. Products usually show large profits if marketers have successfully carved out new markets.
C. Funds are being invested in marketing with the expectation of future profits.
D. Most potential customers are quite anxious to try out the new-product concept.
39) Cargill, Inc. is finally earning a profit on the unique product it introduced 6 months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?
A. Market growth
B. Market introduction
C. Market maturity
D. Sales decline
40) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:
A. Encoding.
B. Noise.
C. Feedback.
D. Decoding.
41) Noise (in the traditional communication process) refers to:
A. Any distractions that reduce the effectiveness of the communication process.
B. Radio advertising interference only.
C. Efforts by a firm's competitors to block its message channel.
D. Messages which are too loud or bold.
42) Advertising allowances
A. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally.
B. Involve intermediaries and producers sharing in the cost of ads.
C. Set the allowance amount as a percent of the retailer's actual purchases.
D. Allow for coordination and integration of ad messages in the channel.
Explanation / Answer
35) The product life cycle:
A. Describes the stages a new product idea goes through from beginning to end.
B. Shows that sales and profits tend to move together over time.
C. Applies more to individual brands than to categories or types of products.
D. Has five major stages.
36) Which of the following is a DEMOGRAPHIC segmenting dimension?
A. Rate of use.
B. Family life cycle.
C. Type of problem solving.
D. Brand familiarity.
37) Which of the following observations concerning the market maturity stage is NOT TRUE?
A. Many aggressive competitors have entered the race for profits.
B. Promotion costs rise and some competitors cut prices to attract business.
C. New firms cannot enter the market at this stage.
D. There is a long-run downward pressure on prices.
38) During the market introduction stage of the product life cycle:
A. Considerable money is spent on promotion while place development is left until later stages.
B. Products usually show large profits if marketers have successfully carved out new markets.
C. Funds are being invested in marketing with the expectation of future profits.
D. Most potential customers are quite anxious to try out the new-product concept.
39) Cargill, Inc. is finally earning a profit on the unique product it introduced 6 months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?
A. Market growth
B. Market introduction
C. Market maturity
D. Sales decline
40) While watching a television program, Liza gets a phone call just as a commercial is starting. She presses the mute button on the television's remote control and takes the call, so she pays no attention to the commercial. In terms of the communication process, the telephone call is an example of:
A. Encoding.
B. Noise.
C. Feedback.
D. Decoding.
41) Noise (in the traditional communication process) refers to:
A. Any distractions that reduce the effectiveness of the communication process.
B. Radio advertising interference only.
C. Efforts by a firm's competitors to block its message channel.
D. Messages which are too loud or bold.
42) Advertising allowances
A. Are price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firm's products locally.
B. Involve intermediaries and producers sharing in the cost of ads.
C. Set the allowance amount as a percent of the retailer's actual purchases.
D. Allow for coordination and integration of ad messages in the channel.
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