1.A situation in which the consumer impulsive orders a product on an informercia

Question

1.A situation in which the consumer impulsive orders a product on an informercial he previously had not known existed is best defined as

A.Positioning

B.Negative Demand

C.Latent Demand

D.Target Marketing

E.No Demand

F.Market Segmentation

2.when the management or owners of a Hertz airport branch have a different idea from what the customers do about the expectations and service standards. Such as how long it will take the customers to be checked in and have have his rental car delivered,the firm will likely realize a_______

A.knowledge gap

B.standards gap

C.perspective gap

D.delievery gap

E.communications gap

Explanation / Answer

1. Answer C. Latent Demand

Latent Demand arises when a customer has a desire for a product or service which he/she, is or was, unable to satisfy or fulfill, either because he/she had no information, or lacked the resources to satisfy the desire.

2. Answer : A. Knowledge Gap

Knowledge Gap refers to the gap between the customer's expectations of the service and the Mangement (Hertz') perception of those expectations.

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