2. What is \"marketing myopia\"? a. a disease of the eye that prevents some peop

Question

2. What is "marketing myopia"? a. a disease of the eye that prevents some people from seeing how markets operate b. a state of bliss for the marketer, somewhat like a "marketing heaven" c. an advanced and very complex marketing analysis tool used in customer research d. a mistake some marketers make when they focus only on the product the customer wants but forget to consider the underlying need that the product is meant to fulfill 3. When a product or service is purchased through a process that involves more decision participants and a more professional purchasing effort, this usually indicates that a business market rather than a consumer market is the source of the buyer making the decision. TRUE or FALSE

Explanation / Answer

2) answer : “d. A mistake some marketers make when they------- need that the product is meant to fulfill”

=>This is because the marketers are too short-sighted and take such inward looking marketing approach to just focus on the company’s needs rather than defining its products in terms of what the customer’s want and what their needs are.

3) TRUE, when a product or service is purchased through a process that involves more decision participants and a more professional purchasing effort, this usually indicates that a business market rather than a consumer market is the source of the buyer making the decision.

=> This is because when professional are involved in any decision, it means that the purchase is not for consumption purpose but for the business trading purpose. So, may decision makers and professionals are involved, so that all pro and cons of the buying decision are considered to their fullest and no low occurred to the investing community.

==============

Related Questions

Navigate

• Browse (All)
• Browse 2
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.