a supermarket chain is planning to open a number of new stores to appeal to Hisp
ID: 2655539 • Letter: A
Question
a supermarket chain is planning to open a number of new stores to appeal to Hispanics in Southern California . Give some examples that indicate how the four P's might be adjusted to appeal to the Hispanic subculture a supermarket chain is planning to open a number of new stores to appeal to Hispanics in Southern California . Give some examples that indicate how the four P's might be adjusted to appeal to the Hispanic subculture a supermarket chain is planning to open a number of new stores to appeal to Hispanics in Southern California . Give some examples that indicate how the four P's might be adjusted to appeal to the Hispanic subcultureExplanation / Answer
The 4 Ps are price, product, promotion and place.
price - Hispanics are more price sensitive and will prefer to buy goods providing value for money. This is when being compared to an average american. They will also compare the prices with the competitor's price. So the supermarket chain will have to price its goods reasonably.
products - Hispanics draw their habbits and culture from Cuba, Mexico, and Puerto Rico. Their consumption is also influenced accordingly. The Hispanics will buy for items like tortillas, salsa mixes and sauces, plantain chips etc. So the supermarket will have to stock these food items.
promotion - Hispancis live as a close knit community. They have larger families than an average american and they place great importance on family and community life. The promotions will have to target and appeal to the entire community and family. The promotional activities can be concentrated in the area of Southern California. The supermarket chain should mainly use OOH - out of home - advertising, for bigger impact on its target audience.
place - the supermarket chain should concentrate opening its stores in Southern California. They should identify places where it will be convenient for the Hispanics to go and shop.
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