Principles of marketing- QUIZ NAME: Multiple choice: Select the best answer 1. W

Question

Principles of marketing- QUIZ NAME: Multiple choice: Select the best answer 1. Which element of the marketing mix includes the distribution of products? a Product b. Price C.Place d. Promotion 2. To be ethically effective, marketing pians must be a honest and truthful b. flexible enough to contain differences of opini on ec. varied according to management responsibility level d. substantaly different from complance requirements is a document that communicates a marketing strategy for an offering a research paper b. market plan c mission statement d annual report 4. In a SWOT analysis, SWOT stands for a strategies, weaknesses, obligations, threats b. strengths, weaknesses, opportunites, threats c. strengths, work requirements, opportunities, time d strategies, worth, obligations, time 5. Raw data transforms to information when a. it is calculated b. a manager is aware that it exists c. it becomes useful

Explanation / Answer

1. c - Place

The last element of the marketing mix is the place, also called placement or distribution. This method is used to bring the product or service to the consumer.

2. a - honest and truthfull.

To be ethically effective marketing plans must be honest and truthfull.

3. b - Market Plan

4. b - Strengths, Weeknesses, Opportunities, Threats

5. c - it is useful

Raw data transformed to information when it is useful.

19. a - Marketing Intelligence

MI is a systematic collection and analysis of publically available information.

21. b - Primary Research

Primary research includes surveys, observations, interviews, etc.

22. a - Secondary data

Secondary data means data that was collected by someone other than the actual user.

8. b - Impulse Buying

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