73. Profitability pricing objectives include a market growth b. prestigc d targe

Question

73. Profitability pricing objectives include a market growth b. prestigc d target return on sales or investment. 4. Pricing objectives that seek sales maximization or achievement of a stated market share are examples of objectives b volume d prestige 75.is a new pricing stratcgy that has emerged in rocent years which emphasizes the benefits of a prodact in comparison to the price and quality levels of competing a Benefits maximization b Head-on pricing offerings Prestige pricing d. Value pricing 76. If Procter&Gamble; were to introduce a value-priced brand of laundry detergent, they should ajust emphasine the low price. b attempt to convince consumers the lower-priced brand offers comparable quality to higher-priced prodacts demonstrate the prestige the consumer gets along with this product d attempt to climinate competition by offering high discounts and free coupons with its introductory package 7. Pricing objectives that seck to develop and maintain an image of quality and exclusiveness so as to appeal to status-conscious consumers are objectives. b. volume prestige 78. Which of the following is a reason why Seatle's bus system offers free service in the downtown area of the city Recover operating costs b Provide market incentives Increase revenue collection d Increase gasoline consumption 9. An example of a customary price would be: a $10 for a pair of 3-D glasses at the movies b$459 for a color TV e. $1 to park in the lot at Hartwell Field- the same price it's been since 1958 d. S27,500 for a 2006 Toyota Camry s0. In which of the following types of market structures would a producer have the least amount of flexibility in setting prices? a Pure competition Oligopoly d Monopoly 81. Which market structure best describes the U.S. auto industry a Pure competition Monopoly d Oligopoly 82. An example of a firm most likely engaged in mosopolistic competition is: a American Airlines bGeneral Motors Corporation. Aluminum Corporation of America (Alcoa) d Macy's department store.

Explanation / Answer

73. Target return on sales or investment

Explanation

Pricing objective that seek profit maximization or to attain a target return on investments or sales are example of profitability pricing objective. Most companies want to earn a reasonable rate of return on investments, so company sets it's pricing policy and strategies in a way that sales revenue yields average return on total investment.

74. Volume

75. Value pricing

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