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Gunst Company produces three video games: Android, Bio-Mutant, and Cyclops. Cost

ID: 2510008 • Letter: G

Question

Gunst Company produces three video games: Android, Bio-Mutant, and Cyclops. Cost and revenue data pertaining to each product are as follows.

Android Bio-Mutant Cyclops

Selling price $100 $65 $125

Direct labor 48 24 60

Direct materials 9 8 16  

Variable overhead 7 4 9

At the present time, demand for each of the company's products far exceeds its capacity to produce them. Thus, management is trying to determine which of its games to concentrate on next week in filling its backlog of orders. Gunst's direct labor rate is $12 per hour, and only 1,000 hours of direct labor are available each week.

Determine the maximum total contribution margin the company can make by its best use of the 1,000 available hours. (Do not round intermediate calculations.)

Total contribution Margin ________________?

Explanation / Answer

Answer

Android

Bio Mutant

Cyclops

Direct labor (A)

$48

$24

$60

Direct labor rate (B)

$12

$12

$12

Direct labor hours per unit (A/B)

4

2

5

Android

Bio Mutant

Cyclops

Sale price

100

65

125

(-) variable cost

Direct labor

48

24

60

Direct material

9

8

16

Variable overhead

7

4

9

Total variable cost

64

36

85

Contribution margin

$36

$29

$40

Direct labor hours per unit

4

2

5

Contribution margin per DLH

$9

$14.5

$8

Ranking to produce

2nd

1st

3rd

Available hours

1000 DLHs

No. of units that can be produced of Bio Mutant [1000/2 DLH per unit]

500 units

Contribution per unit

$29 per unit

Total Contribution margin

$14,500

Android

Bio Mutant

Cyclops

Direct labor (A)

$48

$24

$60

Direct labor rate (B)

$12

$12

$12

Direct labor hours per unit (A/B)

4

2

5