The Better Mouse Trap Company wants to sell its mouse trap to people who live in
ID: 2495162 • Letter: T
Question
The Better Mouse Trap Company wants to sell its mouse trap to people who live in older multi-unit dwellings in urban areas where mice tend to be a big problem. What type of target market strategy would you recommend to The Better Mouse Trap Company?
A differeniated B multisegmented C Concentrated D Niche
All of the following are characteristics of a good market segment EXCEPT:
it is large enough to make money for the company.
the market segment's needs are not already met by multipole competitors.
the company has the resources to compete in the selected market segment.
D
the company can compile a mailing list of all members of the target market
Ait is large enough to make money for the company.
Bthe market segment's needs are not already met by multipole competitors.
Cthe company has the resources to compete in the selected market segment.
D
the company can compile a mailing list of all members of the target market
Explanation / Answer
.I think the answer is the concentrated marketing- because the company want to sell its product in a particular .urban area.In this type of market the marketers will provide things to just one segment.it is also called niche marketing
D.the company can compile a mailing list of all members of the target market.it is a very tough task to compile a mailing list of all members of the target market.
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