The Better Mouse Trap Company wants to sell its mouse trap to people who live in
ID: 2495161 • Letter: T
Question
The Better Mouse Trap Company wants to sell its mouse trap to people who live in older multi-unit dwellings in urban areas where mice tend to be a big problem. What type of target market strategy would you recommend to The Better Mouse Trap Company?
A differeniated B multisegmented C Concentrated D Niche
All of the following are characteristics of a good market segment EXCEPT:
Question 13 options:
it is large enough to make money for the company.
the market segment's needs are not already met by multipole competitors.
the company has the resources to compete in the selected market segment.
D
the company can compile a mailing list of all members of the target market
Ait is large enough to make money for the company.
Bthe market segment's needs are not already met by multipole competitors.
Cthe company has the resources to compete in the selected market segment.
D
the company can compile a mailing list of all members of the target market
Explanation / Answer
Correct option is C:
Concentrated Marketing Strategy
A concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
Correct option id D
Characteristics of a good market segment are:
(1)Homogenous (similar) within the segment
(2)Heterogenous (different) from other segments
(3)Substantial enough to be profitable
(4)Operational for deciding on marketing mix variables using demographics
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