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National Corporation needs to set a target price for its newly designed product

ID: 2479044 • Letter: N

Question

National Corporation needs to set a target price for its newly designed product M14–M16. The following data relate to this new product.
Per Unit Total Direct materials $ 26 Direct labor $ 44 Variable manufacturing overhead $ 15 Fixed manufacturing overhead $ 1,377,000 Variable selling and administrative expenses $ 8 Fixed selling and administrative expenses $ 1,215,000
These costs are based on a budgeted volume of 81,000 units produced and sold each year. National uses cost-plus pricing methods to set its target selling price. The markup percentage on total unit cost is 39 %.

Explanation / Answer

1. Total variable cost per unit=

Direct material+direct labour+ variable manufacturing overhead+ variable selling and administration expenses

=27=6+44+15+8

=93 per unit

2. Fixed cost per unit

=(fixed manufacturing overhead+fixed selling and administration expense)/81000

=(1377000+1215000)/81000

=32 per unit

3. Total cost per unit

=variable cost per unit+fixed cost per unit

=93+32

=125 per unit

4. Desired ROI

Total cost=125

Mark up=39%

Desired ROI=124×.39

=48.75

5. Target selling price

=total cost +mark up

=125+48.75

=173.75 per unit

6. At 60300 units

Variable cost per unit=93

Fixed cost per unit =2592000/60300=42.99

Total common per unit=93+42.99=135.99 per unit

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