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Edwards & Shaw is a merchandising company that is the sole distributor of a prod

ID: 2431014 • Letter: E

Question

Edwards & Shaw is a merchandising company that is the sole distributor of a product that is increasing in popularity. The company’s income statement for the three most recent months is listed below.

Edwards and Shaw

Income Statement

For the Three Months Ending September

July

August

September

Sales in Units

4,500

5,000

6,000

Sales Revenue

$675,000

$750,000

$900,000

Cost of Goods Sold

275,000

300,000

350,000

Gross Margin

400,000

450,000

550,000

Operating Expenses:

Advertising Expense

11,000

11,000

11,000

Shipping Expense

27,000

30,000

36,000

Salaries and Commissions

127,500

135,000

150,000

Legal Expense

7,000

7,000

7,000

Depreciation Expense

10,000

10,000

10,000

Total Operating Expenses

182,500

193,000

214,000

Operating Income

$217,500

$257,000

$336,000

Give one example of how Edwards and Shaw could increase projected operating income without increasing total sales revenue.

July

August

September

Sales in Units

4,500

5,000

6,000

Sales Revenue

$675,000

$750,000

$900,000

Cost of Goods Sold

275,000

300,000

350,000

Gross Margin

400,000

450,000

550,000

Operating Expenses:

Advertising Expense

11,000

11,000

11,000

Shipping Expense

27,000

30,000

36,000

Salaries and Commissions

127,500

135,000

150,000

Legal Expense

7,000

7,000

7,000

Depreciation Expense

10,000

10,000

10,000

Total Operating Expenses

182,500

193,000

214,000

Operating Income

$217,500

$257,000

$336,000

Explanation / Answer

Edwards and Shaw could increase projected operating income without increasing total sales revenue by reducing operating expenses. Such as Edwards and Shaw could reduce expenses such as Advertising Expense or Shipping Expense and therby increase operating income

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