Essay: Identifying a Target Market Review the text definitions of market and tar

Question

Essay: Identifying a Target Market

Review the text definitions of market and target market. Buyer behavior consists of the decisions and actions of those involved in buying and using products or services. By examining aspects of a company's products you can determine the company's target market and characteristics important to members of that target market.

Assignment

    Identify a company and a few of its most popular products.
    List and discuss five of the following characteristics that you find to be important: price, quality, brand name, variety of services, salespeople, customer service, special offers, promotional campaign, packaging, convenience of use, convenience of purchase, location, guarantees, store/office decor, and payment terms.
    Who do you think is the company's primary customer (target market)?

N 193 11:11 PM https:/fonline.hfcc.edu/mod/assign/ HFf Onliic 1- tial hinking Assig ment Week 11 - Critical Thinking Assignment Cssay: ening a TageMarke Revew the text cefi itions ef make and tge maret Buyer in yi- and using p oducs or services. By exain ng ascs of a company's procucts ye cen determine e compays a ccmpany E fei of its most peoular orod.ts. 2. L st and d suss five oftha following character ss that yo inc to be impertent: price, cE lity, rand aTe. variety of p omotional campaign. packaging. co venience of use, conva ience of pu chase, location, gara-tes, sre'office cor, nd say menrs itaget ar

Explanation / Answer

Identifying Target Market:

Let us Consider the Jio phone that offers the consumers cheapest cost for the multifunctional aspects

Variety of Services to Consumer:It comes with 512MB of RAM. The phone packs 4GB of internal storage that can be expanded up to 128GB via a SD card card. As far as the cameras are concerned, the Jio Phone packs a 2-megapixel primary camera on the rear and a 0.3-megapixel front shooter for selfies. The Jio Phone 2 runs KAI OS and is powered by a 2000mAh. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC and FM. It offers free video call to all consumers with Jio Prime Subscription.Pricing:This phone came into limelight due to its competitive cost Rs 1500 in comparison to other models of the Other companies selling similar products at the price range of 3500-4000. Brand name:Tagged as India's Smartphone Reliance Jio Infocomm is an Indian telecom operator that's a subsidiary of Reliance Industries, and launched its services in September 2016. Convenience of purchase : It was Available for Pre-booking by the company one-month prior to its launch Customer can also buy it from the nearest Service Centre.Promotional Offers :It offers all the Buying consumers the Warranty for the one year and extended Guarantee for full refund before the window of three months is over.

Target Market:

All in all we can Say that Relaince Jio Phone offers an exceptional phone with very interesting prices and services The Company's Primary Target would be Its target are the 5 million Indians who are still on feature, or basic, phones using primarily voice services and haven’t moved to a smartphone for reasons of affordability or because they don’t really feel they need one. The company has signed up 125 million subscribers but there’s been a slowdown of late in the pace of user additions.

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