19. (TCO 1) A local university in Lynchburg, VA offers an outstanding business s

Question

19. (TCO 1) A local university in Lynchburg, VA offers an outstanding business school education. Cali pays the tuition to attend Daniels and earns her MBA with a concentration in supply chain management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange? (Points : 5)

       No, because the university is a private one.
       Yes, because the university is profitable.
       Yes, because paying tuition was exchanged for knowledge that directly led to Cali's fulfilling new job.
       No, because money was exchanged.
       No, because the school did not provide Cali with a product.

Explanation / Answer

yes, because paying tution was exchanged for knowledge that directly led to Cali's fulfilling new job

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