For Project 2, you will be designing your own advocacy ad or video public servic
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Question
For Project 2, you will be designing your own advocacy ad or video public service announcement. To help prepare for the creation of your own original ad/PSA, find an example of an existing ad or PSA and analyze it by responding to the following questions. Your found ad/PSA does not need to deal with the same topic you will be arguing in Project 2. Nevertheless, observe how the rhetorical appeals and visual techniques employed by the creators of the published ad/PSA contribute to its effectiveness.
What is the argument presented?
Who is the audience targeted?
What is the author/creator trying to persuade the audience to do?
What design principles are used? Comment on the use of images, space and layout, colors, type and font size, sound, or any other factor that is important to note concerning the design of the ad or PSA.
What rhetorical strategies are used to appeal to the audience? Comment on the use of logical appeal (claims, reasons, and evidence), ethical appeal (being fair-minded and truthful), and emotional appeal (colors, images, connotation of words).
Is it effective? Does it work in persuading its audience? Why or why not?
Before responding to a peer, take a look at as many posts as possible. These posts will provide you with examples that you may find helpful in creating the multimodal portion of your project. Next, pick one of the posts and comment about if the advocacy ad or PSA has been evaluated accurately or not, if you have any additional observations that your peer did not consider, and if, as a reader, there are any criteria that are important to you that you look for when evaluating the effectiveness of an advocacy ad or a PSA.
Explanation / Answer
Existing PSA chosen is titled as empty seat.
Argument presented is to stop the increase in no. of suicide in world.
Audience targeted is young teenagers who are mostly suffering from depression.
Creater wants to persuade audience to not do suicide instead talk to someone about there depression.
Design principle used is fear that may be created in minds of students against suicide. Creater has generated a vacant seat in every field related to student. This vacant seat symbolises the student committed suicide.Image colour and sound used makes viewers focused in it.
Rhetorical strategy used by asking questions like why, how again and again which makes viewers think about these questions and finf answers of them. Moreover showing empty seats at every field also causes a rhetorical effect among viewers.
The appeal done by creater is fully logical and ethical. Now the days most of the cases can be observed of suicide by students thus this PSA is logical on its stand.
Yes this PSA is very effective in creating awareness for the topic. It creates a sense of fear and generates feeling of responsibility among the viewers thus persuade them to avoid suicide.
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