Alcohol abuse is a high prevalent issue and the existing treatment is not effect

Question

Alcohol abuse is a high prevalent issue and the existing treatment is not effective. Your company plans to develop a new product that is a long acting, once a month, injectable medication to fill the market need.

Product Q is the first and only once-monthly injectable product for treating patients with alcohol dependence. Naltrexone, the active ingredient in Product Q, is believed to combat the physiological and psychological patterns of addiction. Product Q is intended to be administered by a healthcare professional once a month by intramuscular gluteal injection. In Phase III clinical trials, patients receiving 6 once-monthly injections of Product Q, along with psychosocial support, experienced a significant reduction in event rate of heavy drinking days per month vs. placebo. Product Q is non-addictive and was generally well-tolerated in trials. Product Q requires refrigeration (2 to 8oC). If refrigeration is unavailable, Product Q can be stored at temperatures not exceeding 77o for no more than 7 days prior to administration. While Product Q requires refrigeration, it should be brought to room temperature prior to mixing it with a diluent. Upon suspension of the diluent, Product Q must be administered immediately.

(please answer all questions)

1. Write a screener and a discussion guide if the method requires qualitative research is needed

2. Write a screener and questionnaire to collect quantitative data?

Explanation / Answer

As we all know, alcohol abuse is a prevalent issue in today’s world and any of the existing treatment is not effective and companies are in search of effective treatment methods.

Alcohol abuse can be seen in all age groups and formulating drugs to combat this issue is not an easy task. Here you mentioned that your company has come up with a product known as Product Q to treat this alcohol abuse and it can be injected only once in a month and is effective in combating both physiological and psychological patterns of addiction.

It looks as effective way to control alcohol abuse.

Surely this method requires qualitative research and you need to remember below points while collecting the qualitative data.

This will help you to assess your progress towards the goal and to avoid unnecessary loss or complications.

As primary information, collect the data like how many alcohol abusive cases are there in the country and in different places wise. Based on this, what is the market size of your product, if it is introduced into the market, what is its annual consumption?

Before you some companies might have introduced similar products, try to know how they are performing, what is their market share, how much support it got from both public and government and how much profit the companies were able to make.

Based on your country’s economical and social status, what will be the future of your product and to which level you can take this. Try to identify the places, where you can expand your product easily, what are your target groups or age of people.

Works on the way how you will release this product in market and how will you advertise about the goodness of it, what are the channels you are going to use them. Remember about the validity of the product also. Remember its storage instructions while marketing it.

Your way to advertising should attract all age groups and how the labeling and branding will be done. How you can gather the support from different social groups, NGO’s, student communities, government agencies etc. Try to set your target sales and ways to achieve them.

Try to work thoroughly on every aspect of the medicine product Q, whether it is suitable for all, is there any side effects (short term or long term), can we take this with any other medication. Are you able to reach both educated and uneducated group equally.

After getting answers for all the above questions, you will have an idea how to launch and when to launch and what will be the likely consequences of product launch.

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