. Paws \'n Tails is an online pet shop that wants to influence what customers bu
ID: 1254296 • Letter: #
Question
. Paws 'n Tails is an online pet shop that wants to influence what customers buy and build effective customer relationships and loyalty. What is the key to influencing behavior and building these relationships?identifying the wants and needs of major customer segments
understanding competitors' pricing strategy and then undercutting it
suggesting as many products as possible to online shoppers as soon as they visit the EC site
understanding consumer online behavior and then influencing it through advertising and promotions
Explanation / Answer
Paws 'n Tails is an online pet shop that wants to influence what customers buy and build effective customer relationships and loyalty. What is the key to influencing behavior and building these relationships?identifying the wants and needs of major customer segments : understanding the needs of the customer and
understanding competitors' pricing strategy and then undercutting it
suggesting as many products as possible to online shoppers as soon as they visit the EC site
understanding consumer online behavior and then influencing it through advertising and promotions : understanding the online behaviour of the customer and
customizing according to his needs incrreases his loyality
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