STR581 Strategic Planning and Implementation Version 3 Individual Assignment: Re
ID: 1249234 • Letter: S
Question
STR581 Strategic Planning and Implementation Version 3
Individual Assignment: Research Proposal
Write a proposal of no more than 750 words, outlining the research approach you will use for the Strategic Plan for your start-up company, which also cover, how you intend to validate the organizational vision, mission, and values statements, and the sources you expect to use to perform an external and external environmental analysis. (Part of week six)
The name of the company will be "Maryland Crab House". It will be in San Diego, CA. The business will be built for people who like quality, good tasting seafood. Maryland has some of the best tasting crabs around. We will have to rely on overnight transportation like Fedex/UPS.
Explanation / Answer
Executive Summary
In an effort to serve everyone in the community with affordable and exquisite dining, “Maryland’s Crab House” is excited to announce that the establishment is open to everyone in the public. The first year will be focusing exclusively on the needs of the customers and adjust the menu accordingly. The business will be owned by John Smith and managed by Larry Thomas as sole proprietorship. Numerous wait staff and kitchen personnel will be available to serve according to the volume of business. The cashier will be Margaret Ann Sudan, and Managers, Alfred Smith and Jane Doe will continuously be attentive to every detail. Throughout the first year, John Smith will work closely with the Small Business Administration advisors in order to give the restaurant a structured base, financially and operationally, using this business plan as a guide to manage.
The focus of the restaurant will be to provide fast and friendly service, and serve the most exquisite dishes possible so as not to leave any customer behind. This restaurant will provide menu options available for those of all ages without discrimination to taste, and will not charge up for change in sides disht. There will be enough staff trained and ready to handle any situation that may arise. This establishment will provide the necessary provisions for handicapped customers.
The marketing strategy involves networking, promotional events, TV media, and any other necessary methods in order to promote the restaurant and its concern for residents of the community. It is projected that over about the next 2 years, the restaurant will successfully attend to the needs and wants of the customers to the point that there will be no more need for them to go to the competition, where extensive periods of waiting time have been experienced.. As there is no other restaurant such as this one in the community, the volume of customers is expected to increase rapidly.
In the beginning, the restaurant will be dependent upon the support of small business loans in order to cover salaries and payroll taxes at least for the operations of the first year. As the volume of customers increases, the restaurant’s revenues will cover expenses and at the end of the first year, no more outside support will be needed. It is projected that with the loyalty of each customer, the restaurant will be able to build a strong foundation.
OBJECTIVES:
Create a non-hostile environment for both customers and employees
Exceed the expectations of both customers and employees
Deliver hot fresh seafood dishes with speed and accuracy, exceeding expectations of the customers.
Be able to serve the needs of the community.
Average volume of customers per month of 1000-2000 within the first year and 3000+ by the end of the second year.
MISSION:
The mission of Maryland’s Crab House is to provide exquisite, unique seafood dishes that compare to none other in the community. The restaurant will be diverse in its practice and decision making procedures, and will not be discriminative because of age, race, ethnic, or religious beliefs. Individuals of all ages will be accepted and menu options will reflect the decision making of the community, not necessarily just that of the establishment. The restaurant will be open 7 days a week. Medellin’s restaurant will attempt to exceed the expectations of the customers.
KEYS TO SUCCESS;
Customers First:
ü Fast and friendly service cutting in half the wait time
ü Hot fresh seafood delivered with accuracy
ü Focus on needs of customers
EMPLOYEES AND ORGANIZATION OF THE OFFICE;
Recognize employees for excellence as it is important to keep up employee morale
Create incentives and bonuses for those who demonstrate outstanding service
Organize the system of the restaurant so as to focus on customers
Finances:
Keep costs low and number of customers high
Provide excellent customer service
Use the latest technology to avoid business failure
Marketing and Sales
Conclusion:
Maryland’s Crab House is designed to attend to the needs of all the customers of the community with diversity and respect to all those who attend the establishment. It is structured with the idea of minimizing wait time and providing excellent customer service. Foremost the focus will be ideally of every customer without discrimination.
References
http://www.growthconnection.com/Write-An-Executive-Summary-Example.htm
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