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Suppose that each of two firms has the independent choice of advertising its pro

ID: 1245712 • Letter: S

Question

Suppose that each of two firms has the independent choice of advertising its product or not advertising. If neither advertises, each gets $10 million in profit; if both advertise, their profits will be $5 million each; and if one advertises while the other does not, the advertiser gets profit of $15 million while the other gets profit of $2 million. 1. According to game theory, the Nash equilibrium is: 2. According to game theory, if the firms could collude the maximum profit would be: A.both may or may not advertise. B.both will advertise. C. one will advertise and the other will not. D. neither will advertise.

Explanation / Answer

According to game theory

D.neither will advertise.

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