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Lube Job. Many gas stations and three specialty shops (Pennzoil, Jiffy Lube and

ID: 1228620 • Letter: L

Question

Lube Job. Many gas stations and three specialty shops (Pennzoil, Jiffy Lube and Valvoline) do oil changes in Charleston, WV. You’ve probably been to one of these and know the productionmethod. A Jiffy Lube manager recently got a great idea: instead of using the conventional 3 bay station, he was going to enlarge his operation to 10 bays. He reasoned he’d be able to take advantage of economies of scale and drive out the competition. Do you think his idea will be successful? Why or why not?

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Explanation / Answer

Lube Job. Many gas stations and three specialty shops (Pennzoil, Jiffy Lube and Valvoline) do oil changes in Charleston, WV. You’ve probably been to one of these and know the productionmethod. A Jiffy Lube manager recently got a great idea: instead of using the conventional 3 bay station, he was going to enlarge his operation to 10 bays. He reasoned he’d be able to take advantage of economies of scale and drive out the competition. Do you think his idea will be successful? Why or why not?

I do not think his idea will be successful for several reasons:

1. Jiffy Lube operates as a monopolistic competitor. When Jiffy Lube creates 10 bays instead of 3, this will only decrease the ammount that he is able to charge (i.e. the price will go down). Since Jiffy Lube is a monopolistic competitor, a cut into Jiffy Lube's prices will force his competitors to cut their prices, as well, leading to a situation where all the firms are competing to have the lowest prices - but ultimately, all three will suffers decreased profits (perhaps even losses) from their decision to do this.

2. There is no need. As a monopolistic competitor, Jiffy Lube has a vested interest in keeping quantity low (3 instead of 10) and prices high - this is where Jiffy Lube and others will maximize their profits.

Ultimately, this is an unsound decision that will eat at profits and harm the business.

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