1. Blackwelder Co. calls a meeting to announce to the media that it is hiring a

Question

1. Blackwelder Co. calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics. The company will distribute additional materials at this meeting, which is called a _____.

a. media exclusive b. publicity affair c. promotional campaign d. press conference e. news release

2. Which of the following most accurately describes a podcast?

a. A digital audio or video file b. A collaborative online working space c. A multiplayer, competitive activity d. a website to share information e. An interactive version of a community bulletin board

3. A functional middleman who does not take title to products and who is compensated by commissions paid by producers is called a(n) _____.

a. jobber b. retailer c. limited line wholesailer d. agent e. wholesaler

4. Social media is used by approximately ____ of online adults.

a. 1/3 b. 25% c. 90% d. 3/4 e. 2/3

5. Price allocates goods and services among those who are willing and able to pay for them.

True or False?

Explanation / Answer

Following are the answers of given questions:

1) promotional campaign

2) A digital audio or video file

3) wholesaler

4) 3/4

5) True

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