Proposing Market Entry and Exit Strategy A. Select a unique company. B. Research

Question

Proposing Market Entry and Exit Strategy

A.     Select a unique company.

B.     Research the company's operations.

C.     Give a brief background of the company.

D.     Identify and classify the markets in which the company competes.

E.     Propose a market that the company should enter or exit (support your proposal with sound managerial economics).

F.     Your post should be at least 300 words in length and should use at least one resource as support but dont duplicate.

G.     You should also include a descriptive subject line in this initial post.

Explanation / Answer

A.

Select a unique company: Chegg Inc.

B.

Research the company's operations: Chegg, a US based company which deals in textbook rentals,, homework help, solution finding, online tutoring etc. to the students in US.

C.

Give a brief background of the company: Founded in 2001 by 3 graduates, Chegg is a mix of the words chicken and egg, based on the founders’ experience after graduating from college: they could not land a job without experience, but could not get experience without a job, a chicken first or the egg first type of thing. It got into providing online study help to the students in many areas like live tutoring, prepaid solutions etc.

D.

Identify and classify the markets in which the company competes: Education sector

E.

Propose a market that the company should enter or exit: The company can get into the Indian education sector as well, as there is a lot of scope for growth for a company like Chegg, as India has a large pool of students always looking for help online or offline.

The company can also get into the offline-tutoring service as well, where it can provide students with at-home-tutors when required.

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