1. As a social network site, Facebook gives companies a forum for interacting wi
ID: 1218394 • Letter: 1
Question
1. As a social network site, Facebook gives companies a forum for interacting with their fans when they post product information, news, events, and promotions. In doing so, companies are utilizing which element of the 4E framework for social media marketing?
Extract
Excite
Educate
Express
2. Sites like YouTube and Picasa are considered ________.
media sharing sites
social networks
blogs
thought sharing sites
3. Websites that are those written by people who review and give recommendations on products and services are called ________.
microblogs
professional blogs
podcasts
corporate blogs
4. Twitter is a _______.
professional blog
microblog
corporate blog
personal blog
Explanation / Answer
1. Educate
Explanation: 4E framework of social media Excite customers with relevant offers,Educate them about the offering, help them Experience products, whether directly or indirectly and give them an opportunity to Engage with their social network
2. media sharing sites
3. professional blogs
4. microblog
Explanation: Microblog is a type of blog that lets users publish short text updates.
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