develops and sells many private label brands because Macs\' s spends less on adv

Question

develops and sells many private label brands because Macs' s spends less on advertising private label brands and therefore saves money. Since the retailer carries the cost of advertising of a private label, the costs are covered by the consumer Since it is a national retailer, customers will naturally know the private label. By selling private labels, the national retailer can differentiate their assortments. Walmart was accused of predatory pricing practices by leaders of small towns because Walmart sold tickets for Predators only in Nashville and not in small towns. Walmart dropped its prices for items sold by mom-and-pop stores very low and drove these stores out business. Walmart adopted a hi-lo pricing in smaller towns. Walmart charged certain groups of customers higher prices. A store purchases baskets for $1 per basket and sells them for $5. What is its markup percentage? how your calculation: Briefly discuss a source of competitive advantage for this retailer Briefly discuss any one element of its retail mix What would be an input measure What would be an output measure What would be a productivity measure? Name a direct competitor to this retailer

Explanation / Answer

1. option d. Macy and many other retailors sell private lables so that they can differentiate their products from other competitors. It helps the retailors to differentiate thier assortments.

2. Option b. Walmart sold the products below their cost in order to drive its competitirs out of the market.

3. Mark up%= 5-1/1*100%=400%

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