Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant
ID: 1207604 • Letter: U
Question
Unilever makes Rexona deodorant and antiperspirant, a leading brand of deodorant and antiperspirant. Because the worldwide market for deodorants and antiperspirants is growing rapidly, Rexona would be classified as a on the BCG growth-market share matrix. A) dog B) question mark C) star D) cash cow 30. There are three (3) primary strategic advertising objectives. Which of the following is NOT one of them? A) informing B) enabling C) reminding D) persuading 31. An example of a patronage award is when ? A) stores offer products at prices that are below their costs B) airlines offer frequent flyer plans C) theatres offer discounts on matinee tickets D) POP displays are placed in retailers' aisles 32. Sweet & Cream, a popular frozen yogurt chain, attracts new customers by adding new flavors to its famous frozen yogurt product line. In this case, the company has developed its brand with. A) new product lines B) multibranding C) line extensions D) brand extensionsExplanation / Answer
(29) (C)
A high growth, high market share segment or product is a Star in BCG matrix.
(30) (C)
A marketing strategy informs customers about a product, enables them to take a purchasing decision by pursuading them with the marketing plan.
(31) (B)
(32) (C)
The company has extended a product line by adding new flavors.
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