Global Media: Promotion of Consumption The following question can be answered by

Question

Global Media: Promotion of Consumption

The following question can be answered by referring to the map below, which shows the brands of goods and services that dominate the global marketplace, as well as the national origins of these brands and corporations.

BRANDING THE GLOBE

1) Of the top 20 global brands, 14 of them (70 percent) are from United States-based corporations. What effects might this weighting have on the global consumer community?

A. There is much envy among other countries about U.S. wealth and prosperity.
B. The U.S. cultural presence is weak in most of the world.
C. The culture, values, and lifestyle of the United States are well represented throughout the global community.
D. Non-U.S. brands are considered inferior.
E. The global community prefers non-U.S. brands and products.

2) Women’s inequality in housework varies between nations. Discuss some of the reasons for this variation.

Explanation / Answer

ans 1

D. Non-U.S. brands are considered inferior.

because consumer's prefer US products more than non us products that's why they have biggest share in market

ans 2

women's inequality in housework varies between nations

reasons for variation

1) difference in social status of women between countries

2) differnces in working status of women

3) difference in education status of women

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