Global Business Peng 3-4 sentences for each 1. What can people who are in favor

Question

Global Business Peng 3-4 sentences for each

1. What can people who are in favor of global business learn from NGOs such as environmentalists, human rights activists, and consumer groups?

2. Read the Chapter 1 closing case The Rebirth of the East India Company. Critics argue that the old East India Company was a vanguard of colonialism and was associated with all the dark shares associated with colonialism. As a spokesperson for the new East India Company, how do you react to such criticisms to defend and promote the new venture?

5. Read the Chapter 1 closing case The Rebirth of the East India Company. From an institution-based view, predict the likely success or failure of the new East India Company?

Explanation / Answer

1. The Global business can learn many important concepts from the NGO’s environmentalists, human rights activists and consumer groups such as saving the environment, go green and reducing wastage of natural resources. Further, on human rights front avoid slavery, human bondage, and exploitation of children and woman. There is need to work in an ethical framework and not focus just on making profits. Most organizations should follow a sustainable approach to business and adhere to the UN global compact principles.

2. The East India company might be considered a vanguard of colonialism but they are also responsible for improving the business in the countries they entered by proving access to many new products. They also introduced the concept of global marketing and improved the economies of some countries. They introduced many new modern concepts while eliminating antiquated customs and traditions in some of the countries they ruled. They are responsible for creating a modern infrastructure and introducing education across the world. To sum it up though they were colonial in the approach they also provided a new way of thinking and new ideas to the countries they ruled.

3. The reborn east India will be a success as it is focusing on building the finer aspects of the business by introducing finest gourmet foods and beverages, a bullion business and is publishing books. The business model is based on strategic planning focusing on introducing fine foods and publishing books. The organization owed by MR. Mehta has built on brands strengths and focused on opening 300 plus store in 10 plus countries. From the emotional and historical point of view, he has to be sensitive to the history and eliminate the negativity associated with it but the way he is handling business indicates a well thought out success formula which focuses on building on its positive points and recreating the business of fine foods.

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