The following is a list of target audience examples. Your task is to identify wh
ID: 1202411 • Letter: T
Question
The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. Is the segmentation effort Geographic, Behavioral, Demographic, or Psychographic? There could be more than one correct answer. List the letter(s) for each situation below:
A = Geographic
B = Behavioral
C = Demographic
D = Psychographic
1)A bank that markets home loans to young married people and financial planning services to retired people
2)A mobile phone company that targets people who frequently vacation in remote parts of the world
3)A gourmet cheese company that targets people buying cheese platters for a dinner party or function
4)Computer software firm that is most interested in households with a high level of software purchases
5)Prestige car manufacturers who highlight the status associated with owning one of their vehicles
6)Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future
7)A plumber deciding to do letterbox drops his local area
8)A book publisher that specializes in children’s books
9)A home-delivered spring water company advertising in a ‘health’ magazine
10)A travel package tour operator targeting retired people who want educational travel experiences
Explanation / Answer
A = Geographic segmentation when the the segregation is done on the basis of location.
B = Behavioral segmentation when the the segregation is done on the basis of behaviour or response
C = Demographic segmentation when the the segregation is done on the basis of population and age group, sex.
D = Psychographic segmentation when the the segregation is done on the basis of personality, trait.
1)A bank that markets home loans to young married people and financial planning services to retired people
Demographic and Psychographic
2)A mobile phone company that targets people who frequently vacation in remote parts of the world
Geographic
3)A gourmet cheese company that targets people buying cheese platters for a dinner party or function
Behaviorial, Psychographic
4)Computer software firm that is most interested in households with a high level of software purchases
Demographic
5)Prestige car manufacturers who highlight the status associated with owning one of their vehicles
Psychographic
6)Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future
Demographic
7)A plumber deciding to do letterbox drops his local area
Geographic
8)A book publisher that specializes in children’s books
Demographic
9)A home-delivered spring water company advertising in a ‘health’ magazine
Psychographic
10)A travel package tour operator targeting retired people who want educational travel experiences
Demographic
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