An example of a is an airline\'s practice of awarding customers points for miles

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An example of a is an airline's practice of awarding customers points for miles traveled that can be turned in for free airline trips. Several years ago. the Paradise Surf Shop was the only surf-gear store carried everything the serious female surfer needed to ride the waves. best described as a(n). Customers at Carat, a premium jewelry store, are asked to call and make an appointment before a visit so that a customer representative is assigned to them These representatives help each customer make a purchase that meets his or her needs and budget after considering numerous options. The different styles, carat values, and special features of the jewelry are explained to each customer to aid the purchase decision. Carat is a(n) To successfully market the Corvette to the European market. General Motors had to make the automobile shorter and narrower GM chose to use a strategy with the Corvette Annual and quarterly financial reports are both examples of activities Barnes & Noble and Starbucks established a relationship m 1993 when they realized that books and coffee were a natural fit Barnes & Noble had decided it needed a cafe of some sort to create a more appealing environment for customers, and both companies benefited from the arrangement. Starbucks drew customers into Barnes 4 Noble during the morning when people usually do not shop for books; Barnes & Noble generated sales for Starbucks among customers taking a break from shopping. This partnership is an example of a(n) George Stemen. the owner of an independent gift store, is developing an advertising budget George has totaled his company's revenues and subtracted the store's operating expenses and capital outlays He intends to use a percentage of the remaining funds for advertising Which budget setting method is George using?

Explanation / Answer

Qs.7- Correct ans is option A : loyalty programme is a reward programme offered by a company to its customers who frequently make purchases.Free merchandise comes under the loyalty programme.so correct answer is A

Qs.8- Correct ans is option D : Speciality stores have a narrow marketing focus specializing on specific merchandise or on a specific target audiance.Paradise surfer caters only to women so correct answer is D

Qs.9-Correct ans is option C : Full service retailers are firms with a large number of goods offerd at retail prices and which provides advice and detailed information on goods sold through its trained sales force.

Qs.10-Correct ans is option B : Product adaptation is the process of modifying an existing product so it is suitable for different customer or markets.

Qs.11-Correct ans is option B : Investor relation is a strategic management responsibility which provides investors with an accurate account of the companys affair.

Qs.12-Correct ans is option D : Horizontal marketing system is a distribution channel arrangement where by two or more organizations at the same level join together for marketing purpose to capitalize a new oppertunity.

Qs.13-Correct ans is option C : Affordable method is a method where the firm look at how much money they have available after deducting the operational cost and considering other budget.

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