Dyna Rubber Inc. manufactures a high performance tire called the Sport 70. Fixed
ID: 1199830 • Letter: D
Question
Dyna Rubber Inc. manufactures a high performance tire called the Sport 70. Fixed development costs for the current year are $600,000 per year. Marginal costs for manufacturing and distribution are $63 per tire. Based on recent sales experience, the estimated price for the Sport 70 is P = $130 - $.000125Q 1. Calculate the firms TR function 2. Calculate the firm’s TC function 3. Calculate the output, price total revenue and total profit at the revenue maximizing activity level 4. Calculate the output, price total revenue and total profit at the profit maximizing activity level
Explanation / Answer
Given: Fixed cost (FC) = $600,000, Marginal cost (MC) = $63, P = $130 - $.000125Q
1. Calculate the firms TR function
Total revenue (TR) = Price * Quantity
TR = ($130 - $.000125Q )*Q = $130Q - $.000125Q2
2. Calculate the firm’s TC function
TC = $600,000 + $63Q
3. Calculate the output, price total revenue and total profit at the revenue maximizing activity level
To maximize revenue, differentiate the TR function, put is equal to zero and find the value of Q
d(TR)/dQ = $130 - $0.00025Q = 0
so Q = 520000, P = 65, TR = P*Q = 33800000,
Total Profit = TR-TC = 33800000 - 38760000
4. Calculate the output, price total revenue and total profit at the profit maximizing activity level
profit maximizing activity level = MC = MR
130 - 0.00025Q = 63, so Q = 268000
P = 96.5, TR = 25862000, TC = 22884000 Profit = 2978000
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