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Now consider a monopolist in the market for a patent-protected energy drink. Giv

ID: 1191634 • Letter: N

Question

Now consider a monopolist in the market for a patent-protected energy drink. Given the following demand schedule, please calculate total revenue and marginal revenue at each of the prices listed in the schedule.

                  Product           Quantity          Total        Marginal

                     Price           Demanded        Revenue      Revenue

                      ($)               (drinks)               ($)           ($/drink)

                  $10.00                 0                     0

                                                                                        _____

                  $ 8.00               30                _____

                                                                                        _____

                  $ 6.00               60                _____

                                                                                        _____

                  $ 4.00               90                _____

                                                                                        _____

                  $ 2.00           120                _____

                                                                                        _____

                  $ 0.00           150                _____

(4 points) Had our market been in perfect competition, what would the equilibrium price and quantity have been?

__________________________________________________________________

Explanation / Answer

Total revenue is calculated by multiplying price and quantity. The calculation of Marginal revenue is shown below.

Without any information on Marginal cost, the equilibrium price and quantity cannot be determined. But assuming that the marginal cost is $0 and the market is perfectly competitive, the equilibrium price will equal the marginal cost. That is, the equilibrium price will be zero. The quantity corresponding to the equilibrium price is 150 units. Therefore, equilibrium corresponsing quantity will be 150 units.

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