ACNE corporation currently has a 20% market share in a $15 billion industry (mea

Question

ACNE corporation currently has a 20% market share in a $15 billion industry (measured by sales revenue). EMCA corporation currently has a 17% market share in that same industry. What is the sales revenue for each corporation Calculate the difference (as a percentage) in market share for these two firms ACNE corporation currently has a 20% market share in a $15 billion industry (measured by sales revenue). EMCA corporation currently has a 17% market share in that same industry. What is the sales revenue for each corporation Calculate the difference (as a percentage) in market share for these two firms What is the sales revenue for each corporation Calculate the difference (as a percentage) in market share for these two firms

Explanation / Answer

Total market size by sales revenue = $15 bn

Each firm's revenue will be its % market share times the market size.

ACNE's sales revenue = 20% of $15bn = $3 bn

EMCA's sales revenue = 17% of $15bn = $2.55 bn

Difference (as a percentage) in market share for these two firms = 20% - 17% = 3%

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