1) Firms that produce numerous products with diverse marketing mixes designed to

ID: 1189497 • Letter: 1

Question

1)Firms that produce numerous products with diverse marketing mixes designed to satisfy segments of the total market are said to practice

a. strategic marketing.

b. undifferentiated marketing.

c. tactical marketing.

d. differentiated marketing.

e. concentrated marketing.

2)A rising price level that results in reduced consumer buying power is known as

a. depression.

b. recession.

c. inflation.

d. recovery.

e. stagnation.

3)Foreign licensing is an agreement by which

a. a firm acquires an existing firm in a country in which it wishes to do business.

b. a domestic firm signs agreements with foreign firms to join their cartels.

c. a domestic firm permits a foreign company to use its trademark, patent, or process or distribute its products in a specified geographical area.

d. a firm maintains a separate marketing and selling operation legally licensed under its name in a foreign country.

e. a domestic firm and a foreign partner share the risks, costs, and management of a foreign operation.

Explanation / Answer

The option in bold and italics is the answer: