After Ned bought an IBM desktop computer, he felt uneasy and sought out informat

Question

After Ned bought an IBM desktop computer, he felt uneasy and sought out information from magazines and friends that was favorable to IBM and unfavorable to Compaq or Apple. Ned was probably trying to

            a.         increase brand awareness for IBM.

            b.         reduce dissonance.

            c.         decrease brand awareness for the other brands.

            d.         increase brand knowledge for that product category.

            e.         increase his involvement in processing information about other brands.

Explanation / Answer

d. increase brand knowledge for that product category

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