Managers at The Sock Shop, a specialty retail store that sells socks and related

Question

Managers at The Sock Shop, a specialty retail store that sells socks and related products, have set qu evels for breadth and depth of their retail products. That policy fits nicely into the "mix" policy they h chosen. Like most specialty shops, the managers are employing a A. specialty mix policy B. merchandise mix policy C. product mix policy D. non-durables mix policy E. a sales mix policy 63. We watched a video in class that explained how Aristotelian and Ciceronian "propag The focus of the video was: A. The Apple campaign for the I-Phone B. The Tourist campaign for Las Vegas C. The Beauty campaign for Dove D. The Australian campaign for Coca-Cola E. The 24-hour Breakfast campaign for McDonalds . Whic 64. Dana Caldwell, a retail store manager, is assembling the key element of her retail mix following is not on that list? A. physical facility B. merchandise mix C. merchandise price D. promotion E. merchandise cost 65. Alyssa Hansen, Marketing Director for Adidas, says she sees serious seasonal sales fluctua Belgium, and Spain. She does not have that problem in the other 17 European countries where selectively distributed. She has the equivalent of $5 million dollars available to commit to her She could choose any, or all, of the IMC tactics, but which of the following tactics should she A. increase television and online advertising frequency 3. provide an in-store education program for sellers so as to improve the quality of their sales increase billboard reach in major metro areas where there are many sellers . institute a public relations program than explains why Adidas quality is the highest quality increase sales promotions in the form of seasonal price discounts NOTE: ank-you for making this summer semester such a pleasure for me. I hope that Marketi you, a worthwhile learning experience. I have deeply appreciated your attentiveness of

Explanation / Answer

62. Option A is the correct answer specialty mix policy because this retail store sell the special product sock. specialty retail will likely have a smaller product breadth than a general merchandise store.

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