2) A) The eras of ___________ and_____________ refer to the Service-Dominant Log

Question

2)

A) The eras of ___________ and_____________ refer to the Service-Dominant Logic.

marketing concept; relationship marketing

production; sales

sales; relationship marketing

production; marketing concept

B) Apple decides to team-up with Kenmore to offer "smart" refrigerators (built-in computer with touchscreen). This decision would indicate what type of growth strategy? _____________strategy.

Related diversification

Unrelated diversification

Market penetration

Product development

Market development

I

C) Assume Starbucks decides to be open 24/7. What best characterizes the strategy they are pursuing?

new product development strategy

improving an existing product or service strategy

market penetration strategy

product line extension strategy

diversification strategy

Explanation / Answer

Ans 1) Marketing concepts and relationship marketing. SD logic is generally related to value addition to customer as well as maintaining good relationship with the customer.

Ans 2) It is an example of unrelated diversification since Apple is introducing new product with the alliance with Kenmore and also entering into new market.

Ans 3) Starbucks is using, improving an existing product or service strategy. In this case Starbucks improving its service by opening its store 24/7 now consumer or customer has access to the Starbucks coffee or other products 24/7.

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