1. Who are Samsung\'s top 3 competitors? 2. What are some of Samsung’s greatest

Question

1. Who are Samsung's top 3 competitors?

2. What are some of Samsung’s greatest competitive strengths, weaknesses, opportunities, threats?

3. Samsung’s goal of $400 billion in sales by 2020 would bring it to the same level as Walmart. Is this feasible? Why or why not?

4. Based on your response above, do you believe that Samsung is a market leader, challenger, market follower or market-nicher? Define the strategy and verbally defend your selection using criteria from Chapter 12 as well as your personal analysis from the readings and supplemental research / articles.

5. Based on your thoughts of Samsung ,what can they do to protect or increase their market share? Be specific, draw from your personal experiences and include concepts from the book.

Explanation / Answer

1. The three biggest competitors of samsung are Apple, Sony, Panasonic, Kyucera and Whirlpool

2. Prompt response to the market, low cost structure and the quicker response to market event are the stregnths that Samsung possess. Samsung has invested heavily in product innovation and improvement and focused intently on its memory-chip business, and used money into R&D for the mobile technologies during the 2000s.

Of late samsung has been indicted for product infringement and patent problems. The profit margin for the Samsung is low. On the other hand many of its competitors are also its largest buyers which increases its vulnerability to the competitors. The company does not own any operating system other than mobile operating system Tizen which is quite immature and has not been accepted well by customers. The focus is diverted on too many products, though its main product which has got immediate and significant attention is Mobiles.

Opportunities for the company is untapped East Asian and Middle East Asia markets which has excellent growth potential. The tablet and the laptop market has grown significantly other than the mobile and LED TVs and other consumer durables.

The threat that looms on the company is ever changing and dynamic nature of todays technology which becomes obsolete in a year. Price wars between the competitors is also a worry for samsung which focuses on innovation and low cost structure.

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