Our everyday environment is full of temptations. Grocery aisles, online shopping

Question

Our everyday environment is full of temptations. Grocery aisles, online shopping sites, and cafeterias are filled with tempting products, often resulting in a tug-of-war between impulses and self-control in consumers’ minds. For instance, products like rich chocolate cookies can be a temptation for consumers on a diet, because consuming the high-calorie cookies can directly hamper their goal of losing weight. Consumers thus struggle to restrain themselves from impelling desires to consume products that interfere with their long-term goals, but they often lose this fight and fail in self-control. To make self-control failure even more likely, tempting products and brands are armed with effective marketing strategies developed to increase consumption. According to the description above, how does anthropomorphizing a temptation impact consumer self-control? Anthropomorphizing a tempting product reduces individuals’ experience of conflict toward the product. Framing temptations (e.g., high-calorie food items, cigarettes) with anthropomorphic terms in health messages can actually harm the target population’s self-control. Policy makers should be mindful about the relationship between the target population and the anthropomorphized agents. ATM machines that speak in the first person (e.g., “I am now dispensing your money”) could be more tempting than ones that do not speak. All of the above. Our everyday environment is full of temptations. Grocery aisles, online shopping sites, and cafeterias are filled with tempting products, often resulting in a tug-of-war between impulses and self-control in consumers’ minds. For instance, products like rich chocolate cookies can be a temptation for consumers on a diet, because consuming the high-calorie cookies can directly hamper their goal of losing weight. Consumers thus struggle to restrain themselves from impelling desires to consume products that interfere with their long-term goals, but they often lose this fight and fail in self-control. To make self-control failure even more likely, tempting products and brands are armed with effective marketing strategies developed to increase consumption. According to the description above, how does anthropomorphizing a temptation impact consumer self-control?

Explanation / Answer

According to the description above, how does anthropomorphizing a temptation impact consumer self-control. The correct option is B i.e. Framing temptations (e.g., high-calorie food items, cigarettes) with anthropomorphic terms in health messages can actually harm the target population’s self-control.

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