Group work #2 Case Study : Millersville Lions Club The Millersville the past per
ID: 1164995 • Letter: G
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Group work #2 Case Study : Millersville Lions Club The Millersville the past perating costs with only small increases in the membership fees to use the poor, The club had also expanded the membership geographic area to include a Lions Club had successfully operated a community swimming l many decades. Memberships in the pool had been relatively stable for ve years and the Lions Club had been able to cover increased much larger region, opening up the membership to far more people. Survey was conducted of the pool membership to determine how they felt about the idea of a second pool on the site. They were also questioned as to how much they would be willing to spend to support the new addition. results were mixed with one group, mostly swim team parents, highly supportive and willing to pay a substantial increase, and another group of about equal size who didn't feel the need and who were against any significant fee increase. The GW Reference: Marketing Management by Philip Kotler, 2003, Edition11. Pearson. TASK: Form a group of 3-5 students, consider the following questions, share your thoughts among the group and respond 1. How might the Millersville Lions Club pool make use of the concept of (4 Marks) segmented pricing to improve upon their revenues? What types of optional-product pricing might the Millersville Lions Club pool use to improve upon their revenues? 2. (4 Marks) 3. What types of discounts might the Millersville Lions Club offer to improve (2 Mark) upon their revenues?Explanation / Answer
1.Millersville Lions club pool can offcourse make use of the concept of price segmentation to improve their revenue.They could charge diffrent price for diffrent group.As we consider ,about the group of people who are highly supportive and are willing to pay more money,can be charged the increased fee by giving them a bonus or a free voucher where as the group of people who are not willing to pay the increasd fee can have the pool without enjoying the benifits of the free voucher.
2.The method of optimal product pricing can be done in this case,when the group of people are charged the fee,they can get charged for availing some extra benifits such as swimming caps,etc.In this way the millersville pool can make use of the optimal pricing to increase their revenue
3.The club can give discounts to students,by giving discounts on off seasos which enables them to increase their revenue
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