The airline would have to market closer flights to the city without reducing its

Question

The airline would have to market closer flights to the city without reducing its business in Islip. What are the drawbacks or challenges for the marketing department as they move into the NYC market? I guess they need to make sure they're not marketing against themselves and the Islap airport, but they're 45 miles from each other. Forty-five miles in the middle of Arkansas where I live is not very far. But 45 minutes in NY and NYC could take hours. So this may not be a huge challenge. However, what other challenges might the marketing department face?

Explanation / Answer

marketing challenges that might be faced are:

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