Critically evaluate the effectiveness of various advertisements and promotions a

Question

Critically evaluate the effectiveness of various advertisements and promotions and their attempts to influence the behaviours of individuals

Topic: Choose two consumer product/service advertisements for competing products/services in the same product category (for example, Chlorox vs.Oxy Clean, Klim vs. Moo milk, Bmobile/Lime vs. Digicel). Write a short essay of about 250 words briefly explaining the key message, execution, and positioning and communication strategies. Be sure to address the following:

1. What are the most significant elements of the advertisement?

2. What do the different elements of the advertisement connote and how they contribute to the communication of the message?

3. Why did the company choose this advertising approach instead of another?

4. How effective are the ads in reaching and appealing to their target audience and in positioning themselves in relation to their competitors?

Explanation / Answer

The two consumer products taken for the strategic promotions and the various types of factors behind this approach.

1.Apple and

2.Samsung

It’s been in the market that the game of phone has been growing and in this Apple have always had its lead beacause of the demand and the high worth tag to its name.Apple has always been a master of PR and advertising.For the recent strategy of iPhone X.It was distributed to few select technology and some media outlets to publish reviews before the phones went on sale.It also gave YouTube bloggers to publish some reviews.This is a complete social media type of promotions this is due to the social interest.Apple wants it reviewers to look at it fun features and be ready to buy it once it hits the markets.The audiences these days are more of online trading and are more willing to place online orders hence such strategy was adapted.It also targets few media outlets with largely female audiences for early reviews such as few outlets like vogue.

Samsung has been a smartphone giant for a while and it does the best of it every year and the recent one of Galaxy S9 released with various marketing strategies to push the demand.It positioned it as reimagined which is like a direct way to express the new features of the phone which related to the camera.The upgrades that happened was internal similarl to that of S8.It had a mix of marketing strategy and it included distribution schemes and the entire management process until it reaches the customer.Various marketing channels working on the concept of channel marketing with the segments of sales and service.This was done through means of retailers who later have created more distributions and have played a major role in the target audience to gain attention of the customers through various promotional events.

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