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Hyundai offers buyers a unique offer, the Hyundai Assurance Plan. It promises bu

ID: 1149797 • Letter: H

Question

Hyundai offers buyers a unique offer, the Hyundai Assurance Plan. It promises buyers who financed or leased a new Hyundai that the vehicles could be returned at no cost and no harm to credit ratings if buyers lostjobs or incomes from one year of purchase. Chevrolet offered a similar plan called, “Love It or Return It”. The two offers offset an unstable economy and in theory are considered aftercare programs. Aftercare programs are designed to alleviate buyer discomfort caused by post-purchase conflict. Aftercare programs alleviate ___________. Explain.

Explanation / Answer

After care program alleviate repercussion effects because there may be a situation where the purchase of cars may lead to discomfort as there may be pressure on consumption basket i.e. the consumption of other goods may decline as a result of repayment of loan amount taken for car.