11) Which of the following best describes the approach to new product developmen
ID: 1142008 • Letter: 1
Question
11) Which of the following best describes the approach to new product development that results from the constant interaction of a multidisciplinary team whose members work together from the beginning of the project to the product's introduction? A) the classic linear approach
B) the rugby approach
C) the cost-differential approach
D) the target-costing approach
12) Which of the following is an internal source of new product ideas?
A) vendors and suppliers
B) competitors
C) company employees
D) independent inventors
13) ________ is an approach to group creative thinking in which group members try to generate a large number of diverse ideas without criticism from other members.
A) Idea screening
B) Brainstorming
C) Concept testing
D) Test marketing
14) Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
15) Presenting customers with a verbal or written statement of the product idea and then recording their reactions is the most common approach to:
A) idea screening.
B) brainstorming.
C) concept testing.
D) test marketing.
Explanation / Answer
Answer 11
B) the rugby approach
Under the rugby approach, the item advancement process rises up out of the steady association of a hand-picked, multidisciplinary group whose individuals cooperate through and through.
All other options have different meaning in relation to the question asked
Answer 12
C) company employees
Since the question is asking about the internal source option c is right answer as the options are not the exact inernal source to produce new ideas .
Answer 13
B) Brainstorming
Brainstorming is a gathering innovativeness system by which endeavors are made to discover a decision for a particular issue by social event a rundown of thoughts immediately contributed by its individuals. While the other options have the different meaning to the question asked.
Answer 14
C) concept testing.
Concept testing (to be recognized from pre-test markets and test markets which might be utilized at a later phase of item improvement examine) is the way toward utilizing studies (and now and then subjective techniques) to assess purchaser acknowledgment of another item thought preceding the acquaintance of an item with the market.
Answer 15
C) concept testing.
Concept testing (to be recognized from pre-test markets and test markets which might be utilized at a later phase of item improvement examine) is the way toward utilizing studies (and now and then subjective techniques) to assess purchaser acknowledgment of another item thought preceding the acquaintance of an item with the market.
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