05-5. Look back in Chapter 1 to the factors in increased globalization and expla
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Question
05-5. Look back in Chapter 1 to the factors in increased globalization and explain which have in enced the growth of world trade in cut roses and why 5-6. Think back to the external environmental conditions (cultural, legal-political, and economic) discussed in Chapters 2 through 4 and discuss how these have affected and might affect uture demands for Ecuadoran cut roses. 5-7. There are a number of ways Ecuadoran growers might increase demand for their cut roses. Among these are (a) to try to get more consumers to move up-market by buying premium roses. (b) to preo- mote more rose demand for a different special day, and (c) to promote sales in relatively untapped markets, such as the Middle East. Compare these and any other alternatives you can think of. 5-8. Some countries have found success by promoting the nationality of their products, such as the Juan Valdez campaign for Colombian coffee and the "Ifit's Danish i's good" campaign for Danish agricultural products. Discuss the viability of a national campaign to promote Ecuadoran roses abroad.Explanation / Answer
5.5 What is globalization ? It is a process in which businesses begiin operating internationally or the worldwide movements towards economic,financial, trade and communication intergration.
The Factors that increased the globalization :
The two factors which influenced the growth of world trade in cut roses are:
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