1-One of the drawbacks or cons of database marketing is that ________. A. buildi

Question

1-One of the drawbacks or cons of database marketing is that ________. A. building and maintaining a customer database requires computer hardware, software, and a skilled database administrator B. building and maintaining a customer database requires a large, well-placed investment in a customer relationship management process, database software, analytical programs, communication links, and skilled staff C. building and maintaining a customer database requires a large, well-placed investment in computer hardware, database software, analytical programs, communication links, and skilled staff D. building and maintaining a customer database requires analytical software, hardware, and a skilled database analyst E. building and maintaining a customer database requires a dedicated person who serves as administrator

2-

________ are the five key ways a company can use and maximize database marketing.

A.

Creating sales and marketing opportunities, increasing revenue from the first-time customer, upselling current customers, deepening loyalty, and avoiding customer mistakes

B.

Identifying prospects, invoicing customers, deepening customer loyalty, reactivating customer purchases, and avoiding sales management errors

C.

Creating sales and marketing opportunities, deepening customer interaction, upselling customers, expanding loyalty, and avoiding invoicing errors

D.

Identifying prospects, creating sales promotion opportunities, deepening customer loyalty, reactivating customer purchases, and avoiding invoicing errors

E.

Identifying prospects, segmenting customers, deepening customer loyalty, reactivating customer purchases, and avoiding customer mistakes

Explanation / Answer

1.Solution

B. building and maintaining a customer database requires a large, well-placed investment in a customer relationship management process, database software, analytical programs, communication links, and skilled staff.

Solution 2

E. Identifying prospects, segmenting customers, depending customer loyalty, reactivating customer purchases, and avoiding customer mistakes.

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