11. Product adaptation for a new market A. can be any part of the product, not n

Question

11. Product adaptation for a new market A. can be any part of the product, not necessarily the physical product. B. must be the physical product, because that is what the customer is buying. C. is often wasted effort, since the consumer wants what is in the product's home market. D. is exciting, because it can be a way to cajole the consumer into purchase without changing the product at all.

12. Industrial products require _________________ than do consumer products. A. greater adaptation B. greater segmentation C. less adaptation D. greater localization and distribution

Explanation / Answer

Question 11

Product adaptation refers to a marketing strategy used by the firms when they neter new markets.

This involves modifications or changes being made to the product so that it cater to the new market in better way.

These changes or modifications does not always require changing the physical product, they can relate to chaging packaging, advertisement of the product etc.

So, product adaptation for a new market can be any part of the product, not necessarily the physical product.

The correct answer is the option (A).

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