1. Japan, with a high population density and a large number of urban centers tha
ID: 1115450 • Letter: 1
Question
1. Japan, with a high population density and a large number of urban centers that grew up before the automobile, has a retail system with many small stores serving local neighborhoods and to which people frequently walk. However, none of these stores has a major share of the market. According to this information, which kind of a system does Japan have?
A) Concentrated retail system B) Centralized retail system C) Fragmented retail system D) Selective retail system E) Augmented retail system
2. ___ occurs when the receiver of the message evaluates the message on the basis of status or image of the sender.
A) Country-of- receipt effects B) Noise C) Filler effects D) Source effects E) Cognitive dissonance
3. The country of Cadmia is known around the world for the high-quality wine it produces. Consumers who do not know much about wine tend to rate the wines from Cadmia more favorably than the wines from Chile, even when independent analysis shows that Cadmian wines are actually inferior. Which of the following barries to international communication provides an explanation to this situation?
A) Filter effects B) Cultural barriers C) Country of origin effects D) Pull effects E) Power distance
4. Which of the following is true of a push strategy?
A) It emphasizes personal selling B) It depends more on mass media advertising C) it is never used in combination with a pull strategy. D) it requires very little involvement of a sales force. E) it relies heavily on online adversing.
5. Which of the following is true of a pull strategy?
A) it is appropriate to use when media availability is limited by law. B) It relies on personal selling C) it is favored by firms that sell industrial products. D) it cannot be used in combination with a push strategy. E) It emphasizes mass media advertising .
Explanation / Answer
Japan has a fragmented retail system wherein the retailers doesn’t have market power to influence prices. The correct option is (D) source effect. The correct option is (C) the country’s labeling affects the people perspective. The correct option is (a). emphasis is on personal selling The correct option is €. Mass media plays a critical role.
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