Frugal Savings App Many people struggle with their finances and live in debt. Th

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Frugal Savings App

Many people struggle with their finances and live in debt. This application would help to solve their financial problems. Clients would log their day to day spending to track areas in their lives where they are overspending. When they make financial decisions of any kind, these must be logged and the app will track how much clients spend and how much they save. Further, the app will offer challenges to help the consumer spend and safe differently. The Frugal Savings App will encourage healthy spending habits; keep track of clients’ liabilities as well as assets; work with Intria to get credit tracking implemented into the application; and will tie into the better living concept with other applications such as Fit Bit. Unlike other financial applications the Frugal Savings App gauges the differences between spending decisions rather than just the purchases and helps the client reach their budgetary goals.

Segment Three:

Next, you need to identify market segments using segmentation bases (page 241, Table 7.1). For example, let’s assume we are conducting a segmentation study for the skin care market. Let us also assume that we will use two variables:

Segmentation base

Variable

Characteristics

Demographic

Gender

Male, Female

Psychographic

Needs (benefits)

Anti-aging. Moisturizing

Segmentation base

Variable

Characteristics

Demographic

Gender

Male, Female

Psychographic

Needs (benefits)

Anti-aging. Moisturizing

Skin Care Market Fermale Anti-Aging Moisturizing Anti-Aging Moisturizing

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