1. How are selective demand, institutional, and primary demand adverting differe
ID: 1103131 • Letter: 1
Question
1. How are selective demand, institutional, and primary demand adverting different from one another?
2. How important is consumer tastes as it relates to the demand curve?
MARKET ANALYSIS
A market is an institutional arrangement under which buyers
and sellers can exchange some quantity of a good or service
at a mutually agreeable price. Markets provide framework for
the analysis of the force demand and supply that, together,
determine commodity and recourse prices.
What is a market?
The Perfect Competition is a market structure where a large
number of buyers and sellers are present, and all are engaged in
the buying and selling of the homogeneous products at a single
price prevailing in the market.
In other words, perfect competition also referred to as a pure
competition, exists when there is no direct competition between
the rivals and all sell identically the same products at a single
price.
The law of demand states that other factors being constant
(cetris peribus), price and quantity demand of any good and
service are inversely related to each other. When the price of a
product increases, the demand for the same product will fall.
Description: Law of demand explains consumer choice
behavior when the price changes. In the market, assuming other
factors affecting demand being constant, when the price of a
good rises, it leads to a fall in the demand of that good. This is
the natural consumer choice behavior. This happens because a
consumer hesitates to spend more for the good with the fear of
going out of cash.
Law of Demand
Law of Demand
The above diagram shows the demand curve which is downward
sloping. Clearly when the price of the commodity increases from
price p3 to p2, then its quantity demand comes down from Q3 to
Q2 and then to Q3 and vice versa.
https://economictimes.indiatimes.com/definition/law-of-demand
Market demand provides the total quantity demanded by
all consumers. In other words, it represents the aggregate
of all individual demands. There are two basic types of
market demand: primary and selective. Primary demand
is the total demand for all of the brands that represent a
given product or service, such as all phones or all highend
watches. Selective demand is the demand for one
particular brand of product or service, such as the iPhone
or a Michele watch.
Market Demand Curve
Market demand is an important economic marker because it
reflects the competitiveness of a marketplace, a consumer’s
willingness to buy certain products and the ability of a
company to leverage itself in a competitive landscape. If
market demand is low, it signals to a company that they should
terminate a product or service, or restructure it so that it is
more appealing to consumers.
The demand curve can show the relationship between the
price of an item and the amount of said item that the
consumers are willing and able to purchase at given fair price.
http://smallbusiness.chron.com/difference-betweenMarket
Demand Curve
continued…
The demand curve can shift so more of less commodity
would be demanded at commodity price. The entire demand
curve for a commodity would shift with a change in:
Consumers’ incomes
Consumer tastes
The price of related commodities
The number of consumers in the market
Any other variable held constant in drawing a demand
curve
Changes in Demand
Changes in Demand
A, B and C are points on the demand curve. Each point on the curve
reflects a direct correlation between quantity demanded (Q) and price
(P). So, at point A, the quantity demanded will be Q1 and the price will
be P1, and so on. The demand relationship curve illustrates the
negative relationship between price and quantity demanded. The
higher the price of a good the lower the quantity demanded (A), and
the lower the price, the more the good will be in demand (C).
http://www.investopedia.com/university/economics/
Changes in Demand Cause # 1. Changes in the Price of
the Commodity
Changes in Demand Cause # 2. Changes in the Quantity
of Money
Changes in Demand Cause # 3. Change in Habit, Taste
and Fashion
Changes in Demand Cause # 4. Change in Climate and
Season
Changes in Demand Cause # 5. Change in Income and
Distribution of Wealth in the Community
Changes in Demand Cause # 6. The Growth of
Population and the Number of Buyers in the Market
Reasons for Change in
Demands
Changes in Demand Cause # 7. Inventions and
Innovations
Changes in Demand Cause # 8. Social Customs and
Festivals
Changes in Demand Cause # 9. Taxation and Tax
Structure
Changes in Demand Cause # 10. Age Structure and
Sex Ratio of the Population
Changes in Demand Cause # 10. Age Structure and
Sex Ratio of the Population
Changes in Demand Cause # 12. Advertisement and
Sales Propaganda
http://www.economicsdiscussion.net/law-of-demand/
Explanation / Answer
1.
Primary demand advertisement is to build up general awareness among people for any particular product. Such as the advertisement of drinking fruit juice; it keeps healthy and releases stress.
Selective demand advertisement is a specific product advertisement in a way of presenting the product as the best among its competitors. It creates brand value of such product. Suppose a company is advertising its product, fruit juice.
Institutional demand advertisement is to promote an organization in the market; therefore, this is the promotion as a whole. Suppose an educational institute giving advertisement about its success in last few years (such as the number of students passed out). It creates market goodwill and image.
2.
Demand is a relationship between price and quantity. Increasing price decreases demand, and vice versa. Consumer taste is very important in demand. It has a direct relationship --- increasing taste increases demand, and decreasing taste decreases demand. Suppose sweater is demanded in winter, increases the demand of sweater; but in the summer it becomes less demanded.
Sometimes taste may fall because of the inclusion of better quality product in the market. If such thing happens, the demand of earlier product should fall.
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